Viviana – or Viviana Graphics – is an Italian graphic designer known for her cutting-edge designs, helpful tips and tricks, and vivacious personality.
Based in Catania, Italy, Viviana specializes in brand design and creates vibrant brand identities for her clients. However, after working in the design industry and earning a degree in Visual Communication Design, she decided to explore the potential of social media by creating fun, design-related content for Instagram, TikTok, and YouTube.
From tutorials and tips and tricks to TikTok trends and “day in the life” style videos, Viviana harnesses her passion for design while helping businesses reach their potential and stand out in the market.
I didn’t choose brand design – it chose me! And I couldn’t be happier about how things turned out.Viviana Graphics
You don’t wake up in the morning to be no oneThe Great Journey
What does an average day look like for you as a designer and content creator?
As a brand designer and content creator, no two days are the same. I usually start my day with a coffee and then head off to my studio. Early on in this journey, I knew I couldn’t work from home, so I found a nice little studio space where I work, make content, and store my gear.
The first thing I do when I get to the studio is admin work: replying to emails, writing my to-do list, checking my content calendar, and all that boring stuff that nobody likes to do. I’m not a morning person, so I prefer to do all these things at the beginning of the day so my creative brain can wake up. Then, I start working on my client projects or record content for my social accounts – it depends on how much work I have and how close my client deadlines are.
At around 6 PM, I leave my studio and sometimes finish tasks from home – that’s the beauty (or the curse) of not having a boss or official office hours.
How did you get into brand design?
After I graduated in June 2021, it dawned on me that while I had a degree in Design, I didn’t know who I was as a designer. I had no idea how to make a good logo, let alone an entire brand identity.
During the pandemic, I started watching creators like Kel Lauren, Paola Kassa, and Abi Connick on YouTube, and for the first time, I saw someone doing something I loved – and doing it their way. So, that summer, I set a goal to create one branding identity per week and post it on Instagram.